Sinulog Merchandise


The typical description of Sinulog has never sat well with me. A quick search online will only garner the facts of this festival. It usually starts with the details (every third Sunday of January in Cebu), then it will go on to say when it first started in the city (1980), then it will tell the story of how the Sto.Nino was found by one of Legazpi’s  men in the second Spanish expedition to the Philippines.

The problem is it fails to describe what Sinulog is truly like.  It doesn’t mention the devotion of thousands who go to mass every morning leading up to Sinulog day, the hundreds of boats following the Sto.Nino through the Mactan Channel for the fluvial parade, the many local events preceding the day (Miss Cebu, bazaars, Cebu City Marathon, etc.), the giant concerts all over the city, and the street parties on Sinulog day itself. You don’t get the sense of the colorful street parade, the crazy in the streets, and the sheer celebration of the day.  You could fill up a book explaining Sinulog in detail, but not really capture the essence of the experience.

 *Sinulog shirts are exclusively available in The Assembly Online and Republik BTC.